Interlibrary Loan Marketing 101
Interlibrary loan is a core service that our libraries provide, but it is often underused because it is an "invisible service" that many patrons are unaware of. Marketing is needed to create awareness, but often, this specific service is lumped in with general library marketing. More effective and targeted marketing strategies are needed. This presentation covers the basics of the “why”, the “who”, the "when" and the “how” of interlibrary loan marketing. It covers the importance of internal collaboration and will also provide a list of specific (and free) resources that can get you started on your marketing journey.
Conference presentations, papers, posters
Library Marketing, Interlibrary Loan
Mullooly, Lori. “Interlibrary Loan Marketing 101.” Lighting Talk presented at the 2022 Northwest Interlibrary Loan & Resource Sharing Conference, Virtual, September 15, 2022.