Hidden Stratagem - Microtargeting: The Future of Conflict

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Army Cyber Institute
In September 2020, General Paul Nakasone, NSA Director and Commander of U.S. Cyber Command, called foreign influence operations “the next great disruptor.” Nearly every intelligence agency in the United States government has been sounding the alarm over targeted influence operations enabled by social media companies since at least 2016, even though some of these operations started earlier. What often goes unstated and even less understood is the digital surveillance economy underlying these platforms and how this economic structure of trading free access for data collection about individuals’ lives poses a national security threat. Harvard sociologist Shoshana Zuboff calls this phenomenon “surveillance capitalism [which] unilaterally claims human experience as free raw material for translation into behavioral data.” This behavioral data is transformed into increasingly accurate microtargeted advertising. The new surveillance capitalism has enabled massive information warfare campaigns that can be aimed directly at target populations...
Graphic Novel, Threatcasting, Microtargeting
Dawson, Jessica, "Hidden Stratagem - Microtargeting: The Future of Conflict" (2023).